Samantha Yap
Opinion
06 April 2021
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PR agency YAP Global’s Samantha Yap looks at the hype around non-fungible tokens (NFTs), and spells out the three steps that brands should consider when framing their angle on this cryptographic token: explain what an NFT is, forward the justification for it, and understand its prospective value in the future.
About Samantha Yap
Samantha Yap is the CEO of YAP Global.